The Kindness Effect

Blue Truck Media, Inc. presents The Kindness Effect, a family-centric hidden camera television show with a philanthropic twist.

The Kindness Effect

Sneak Preview. (Pilot episode available upon request.)

Program Overview

From small random acts of kindness to impactful life-changing good deeds, our undercover "pranksters" and stealth camera crews travel the globe with one goal in mind: To make a difference in the lives of others by "pranking" them for good.

In this one-hour series, we will bring the audience one "Main Act" wrapped by a series of "Short Gags" including "Viewer Submissions."

For the Main Act, viewers are invited to submit their ideas for pranking someone. Our staff scours the requests to choose the Main Act and theme for each week’s episode and helps that chosen viewer secretively make the kind wish come true.

For the Short Gags, random is the key word. In some instances, a Prankster is anonymous within the scene, coming and going, unnoticed, leaving a trail of good deeds without a trace of anyone to thank. In other scenarios, costumed characters may arrive in very dramatic and crowd-stopping ways, capturing attention and leaving a memorable impression. Who will stumble upon the kind surprises and how will they react? Our hidden cameras are on the scene to capture it all.

Viewer Submissions engage our audience in on the game of good. Viewers are invited to submit digital clips of their own good deeds. Watch these homemade random acts of kindness evolve into heartwarming stories or hilarious bloopers! Viewer participation is incentivized by a contest element. In the style of America’s Funniest Home Videos, we will invite our studio audience along with fans and followers to choose the winner(s). Select winners will be awarded cash and, or prizes to donate to their favorite charity.

A feel-good family program that is all good, all the time.


  • The Studio Host: A talented celebrity who provides comedic commentary and ties the segments together before a live studio audience.
  • The Pranksters: Our crews of sneaky, undercover actors travel the globe performing secretive random acts of kindness and pranking people for good.
  • The Recipients: An unsuspecting cast of random characters, real people who are the lucky beneficiaries of our generous pranks.
  • The Audience: Our studio audience, loyal fans and followers who watch and participate in some good, old-fashioned fun.

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WGAE Registration #1618592